What’s in a name?

Brainstorming a domain name can be fun. This is especially true if you have a knack for wordplay, thinking out of the box and an adventurous spirit.

Why are you looking for a domain?

Are you looking for a domain to start blog? Or start a business? Showcase your work? Keeping in mind what brought you to this point is important because you may want to incorporate your “why” in your domain name. It’s always good to stay as close to your idea as possible while keeping it simple. A spark of creativity combined with simplicity can be a great combination to making your domain name memorable.

Domains include two main parts: the domain name, which is before the [.] and the extension, which is to the right of [.]. Early on, the extensions that we focused on were limited to .com, .org, .net., and a few others. Today, there’s really quite a long list of extensions available that can be viewed or downloaded here.

This means that you can include the extension in your creative brainstorming process, which is great! For example, if you’re stuck on a name, and nothing’s available as a .com or another common top-level domains, try something else. If you take a look at the list, there are actually a lot of other options that might work out just fine.

Mohawk Valley Today

For example, I opted for the domain mohawkvalley.today because I wanted to call my site Mohawk Valley Today and felt it was a wee bit too long to add the .com on the end. The .today wound up giving me my ideal domain. Mohawk Valley has a lot of characters to start with, so by choosing the .today extension, I was able to keep it a bit more simple and straightforward.

I’ve read articles where people recommend to stick with only .com. I disagree. I think it’s more important to find something that works for you.

When brainstorming, come up with a bunch of word combinations that will work for your online presence.  Then go to a domain registrar (you may want to read this post first) to see if any of your preferred word combinations for your domain and extension are available.

Once you’ve registered your domain, be sure to

Keep track of where you registered your domain

This includes your account information, password and other details associated with the registration. I can’t tell you how many times clients and business owners have lost their domain registration account information.

Use auto renewals for your domain

There are websites that specialize in listing all of the recently expired domains for repurchase. I know of one client who had to pay almost a thousand dollars to repurchase their expired domain. Don’t let this happen to you.

Reserve your domain for more than one year

If you are purchasing a domain for an established business or online presence, opt for 5-10 years, if you can.

Set a reminder for your renewal date

This is one date you really don’t want to miss.

If you miss your renewal date, Get with your registrar ASAP.

If you miss your renewal date, but are within 70 days of its expiration, it may not be too late. Get with your registrar to see if you can work to get it back.

Take a look at how you can master your domain.