What’s your website’s “why”?

What's your website's why?In a previous article, I talked about how my website started with “why”. It was a good opportunity to think about why I’m doing what I’m doing. Everything on my website should point to my “why” which is that I want to share what I know. Website visitors should be able to clearly see what a site is about and what visitors should do when they visit.

If you have a website, or are in the stages of creating one, you need to ask yourself a few questions that point to your own “why”.

  1. What is it that you want your website visitors know?
  2. What do you want your website visitors to do?
  3. Why is your website important to you?

What is it that you want your website visitors know?

Getting visitors to your website is one thing, but what do you want them to know when they get there? If your website is a service business, like landscaping, you want them to know the importance of what you do and why you do it. You might want to talk about the importance of landscaping with native plants and trees. The point here is to think and write about what you do and why it’s important to site visitors and potential customers.

If you have an informational blog, then you want everything on your site to point to the primary topic of your site whether it’s current events, home improvement or web design.

It’s good to keep the content on each page to around 300 words.

If you have more, that’s okay, too. Just break up the space so it’s easy to ready. Sometimes less can be more, so don’t put a lot of pressure on yourself to create tons of content for each post or page. Just write what you need to get your core message across. If you have a lot of content, break it up into sections.

Read what you write and put your most import information toward the top of the page.

It only takes a couple of seconds for someone to click off of your page. Make it easy for folks to get the most important information by putting it at the top of the page.

Make your content easy to read.

Even if you work in a highly technical field, you should make what you’re saying easy to understand. Plugins like Yoast for SEO can analyze your text and tell you how easy-to-read your content is.

Use images to break up content.

Just be sure to use images that are the right size for the page and content. Be careful not to have really large images as they can really slow down your website. Page load times matter to search engines, so they should matter to you. If a page takes too long to load it can effect your website’s ranking in search engines.

What do you want your website visitors to do?

If you have an online store, you want to make it easy for folks to buy your products. Make sure you have multiple ways of getting to your best sellers. Use menus, graphics, buttons, promotions, or anything else you can think of. The important thing here is to make a clear path for your website visitors to do what’s important.

Why is your website important to you?

You can think of this as your mission statement. For example, this website is all about me sharing what I do so that others can have websites that work for them. I just love sharing what I’ve learned over the years. Having said that, everything I do on this site is about sharing what I’ve learned.

The bottom line is that when website visitors land on your site, they should be able to see what your website is about and what they should do.