Social media can be a great seo tool to drive traffic to your website and improve ranking on search engines.
Why should I consider social media to improve my website’s seo? I already have people following me
It’s great to have a following on social sites. You also need to have folks going to your website. Why not use your social media to help? Websites have little value if people don’t go to them. The opportunity is for you to get that social following that you may already have established going to your domain and your website. This can help your website move up in search engine ranking.
What social media platform is best to drive traffic to my website?
It really depends on who you’re trying to reach. What audience or demographic is your website’s product or service focused on? Once you decide who your primary audience is, then it’s time to see what social media platform they use the most. In March 2018, Pew Internet released its most recent Social Media Use report that breaks down who uses what social media platform. This is a great resource to help you determine what platform would work best for you based on your target audience.
How can I use social media to drive traffic to my website?
Social media is a great way to develop and express an authentic voice that’s in alignment with your passions and goals. It’s a great place for people to get to know you. Social media can be used to share what’s important to you. Your website should build on this and give folks the most complete picture of your passion and what’s important to you.
What types of social media posts should I create?
Social media posts should engage folks to want to learn more about who you are and what you do. Shel Rogers Photography does this well by sharing a couple of photos on Facebook and Instagram and then including a link to her website so that followers can view more of her work.
Other examples are social media posts that point to an event, new products or work, or highlight an ongoing project. These social media updates point to something in the future. This can be a weekly feature, regular event or a big reveal. For example, if you’re working on a project and you want to create a bit of buzz, craft a few posts with sneak peaks at what’s coming. These social media updates should take advantage of social media peak times and point to what’s coming. To find the peak time for your preferred social media platform, just check out what your preferred social media says about it, or google it. (When googling, be sure use search tools that limits the results to the past year for the most current info.)
Basically, social media posts should always include website links that add to followers’ experience and engagement.
I had one client do a social network series announcing an announcement for an event. Yes, you read that right. For a week, she talked about how she had a big announcement about an upcoming event and couldn’t wait to share it. She talked about what she was getting ready for and how everyone was excited. After about a week, she revealed her announcement for her event. She was very successful generating a buzz and getting folks to preregister for her event.
How should I get my website ready for social media traffic?
Make sure plenty of web pages throughout your site expand on what you’re saying on your social platform. Give every opportunity for folks to have easy access to more information about what you’re doing and why it’s important. In effect, create an easy path for them to have a positive user experience.
Have plenty of content available for them to explore.
Share either in blog posts, video or podcasts on your website your “why”, and share this often. Your website really should exist because of your “why”. It’s why you can’t help but do what you do; you’re compelled to continue because of who you are.
Why is what you’re doing important? What is your purpose, cause or belief?
Answering these questions allow folks to have an emotional connection with you and see themselves sharing your vision and passion with you.
Whenever possible, give site visitors opportunities to connect with you or give you their feedback. If it works better for a quick response time, connect with them on Facebook, Instagram, Twitter or Snapchat, by linking your feedback requests back to your social media accounts.
All in all, social media is a great tool to use to drive traffic to your website. Have fun and use social accounts to add value to your website on your domain. This will serve you best in the long run.