You probably know how important it is to keep your website updated. When I talk with folks about their websites, I often ask how their site is working out and what could it do better for them. Sometimes, I get the response,
“I’m not sure, I haven’t done much to keep my website updated.”
Yup, we’re all busy.
At any given moment, we’re all probably juggling a half dozen things at the same time. But, not touching your website for months, or sometimes years, is never a good thing. Even when I’ve not posted on my blog or my other websites for a while, I still administer and maintain them pretty frequently. I’ll tell you why this is important.
Check on your website to keep it safe
I’ve seen some bad cases of website hacking with malicious code or malware. Finding the root of the problem and removing it effectively can be tricky and time consuming. Having said that, the sites that have had the worst-case scenarios were left for long periods of time without any administration or even site visits by the owner.
HTML Website Updates
If your site is an HTML site, checking the site and updating the pages can prevent or at least detect malicious activity early.
Keeping your WordPress site current
With a WordPress site, it’s just as important to check your website to ensure that you’re running the latest version, your plugins are current, and your theme is running the newest version. WordPress updates come out with security fixes to protect against known vulnerabilities. Keeping WordPress updated is essential for protecting all of the hard work you’ve put into your website. In addition to keeping WordPress updated, don’t forget about checking installed plugins and themes for the latest version.
Update your site to keep relevant
Google is in the business of delivering relevant results. When Google indexes, or checks out your website, it’s looking to see if there is any new or relevant content it can include in its search engine results.
Old and outdated pages or posts lose points when it comes to being relevant. When a website’s pages or posts are old, it goes down in ranking, especially when compared to similar sites with newer content. If you want your website to come up in search engine results, there has to be new pages and posts added or updated frequently.
Run performance checks to keep it optimized
In addition to keeping sites that I work on updated, I also check them to make sure they’re running smoothly. A couple of tools that I use are Google’s PageSpeed Insights and HubSpot’s Website Grader. Both tools give you information on mobile as well as desktop performance and offer hints on what you can do if your site has a low score. Also, here’s an article from Geekflare that lists some more testing tools.
Periodic performance testing lets you see if your site is running smoothly
With periodic performance testing, you will see if your site is running smoothly or if it’s time to make adjustments. By keeping an eye on a site’s performance, I was able to see that the server the site was hosted on wasn’t responding well. This led to the discovery that my client’s hosting was on a pretty old server that needed to be upgraded.
All in all, websites need to be checked and updated regularly to give you the best results.