July was a super, busy month.

July was busy, but admittedly fun, as we spent the month getting ready for a family reunion on the first weekend in August. A venue had been set early in the year, but fell through so we volunteered to host it. We’d not hosted one before, and so this was our chance to step up. Take a look at some photos on shelrogers.com.

Since I share what I learn on this site, I wanted to share the biggest lessons we learned from hosting this year’s reunion.

Even though we planned and hosted this year’s event, we weren’t alone. Not by a long shot.

So many family members offered advice, and lots of helping hands before, during and after the reunion. This made the whole event run smoothly and be so much more enjoyable. I can’t tell you how many times I turned around to do something only to find someone else beat me to the task. Many hands made light work, and light work left room for more fun.

So much food. Seriously, so much food.

My biggest focus leading up to the reunion was ensuring there was enough food for everyone. Our family reunion was an all-day event which meant 3 meals plus snacks and drinks. Folks started showing up around 10am so we needed to plan for breakfast, along with lunch and dinner. That seemed like a big task.

We planned as best we could, but what I didn’t expect was that we’d have so much extra food. Why? Folks brought plenty of food to share, which was super great. We talked about this after the plates had been cleared. For upcoming years, we’re going to get a group together to plan the menu so we know what dishes are coming and who’s bringing them.

Stress wasn’t a factor

As the reunion was winding down, one of our cousins asked me if I’d been stressed getting ready for the reunion. I thought for a second and said, “Not really” which was true. This not only surprised my husband and kids, but it surprised me, too.

Leading up to the event I had lots of ideas and lots of lists. We prioritized what was important to make sure we had the essentials covered. The week before the reunion we let those things that we weren’t going to be able to get done drop off of the “to dos” and just did what we could.

My mantra was, “We’ll get done what we can so that everyone can enjoy being together.” As long as the rentals arrived, the lawns were mowed, and we had food, everything would be fine. And it was.

All in all, we had a super fun day!

Photo Courtesy of Shel Rogers Photography | Clovis NM



What's your website's why?In a previous article, I talked about how my website started with “why”. It was a good opportunity to think about why I’m doing what I’m doing. Everything on my website should point to my “why” which is that I want to share what I know. Website visitors should be able to clearly see what a site is about and what visitors should do when they visit.

If you have a website, or are in the stages of creating one, you need to ask yourself a few questions that point to your own “why”.

  1. What is it that you want your website visitors know?
  2. What do you want your website visitors to do?
  3. Why is your website important to you?

What is it that you want your website visitors know?

Getting visitors to your website is one thing, but what do you want them to know when they get there? If your website is a service business, like landscaping, you want them to know the importance of what you do and why you do it. You might want to talk about the importance of landscaping with native plants and trees. The point here is to think and write about what you do and why it’s important to site visitors and potential customers.

If you have an informational blog, then you want everything on your site to point to the primary topic of your site whether it’s current events, home improvement or web design.

It’s good to keep the content on each page to around 300 words.

If you have more, that’s okay, too. Just break up the space so it’s easy to ready. Sometimes less can be more, so don’t put a lot of pressure on yourself to create tons of content for each post or page. Just write what you need to get your core message across. If you have a lot of content, break it up into sections.

Read what you write and put your most import information toward the top of the page.

It only takes a couple of seconds for someone to click off of your page. Make it easy for folks to get the most important information by putting it at the top of the page.

Make your content easy to read.

Even if you work in a highly technical field, you should make what you’re saying easy to understand. Plugins like Yoast for SEO can analyze your text and tell you how easy-to-read your content is.

Use images to break up content.

Just be sure to use images that are the right size for the page and content. Be careful not to have really large images as they can really slow down your website. Page load times matter to search engines, so they should matter to you. If a page takes too long to load it can effect your website’s ranking in search engines.

What do you want your website visitors to do?

If you have an online store, you want to make it easy for folks to buy your products. Make sure you have multiple ways of getting to your best sellers. Use menus, graphics, buttons, promotions, or anything else you can think of. The important thing here is to make a clear path for your website visitors to do what’s important.

Why is your website important to you?

You can think of this as your mission statement. For example, this website is all about me sharing what I do so that others can have websites that work for them. I just love sharing what I’ve learned over the years. Having said that, everything I do on this site is about sharing what I’ve learned.

The bottom line is that when website visitors land on your site, they should be able to see what your website is about and what they should do.