I’ve mentioned before that I work on the computer…all day. But, my time on the computer during the day is for work, not for me to find out what’s going on in the world.
One of the ways I get away from work is to leave my laptop on my desk after work. I really don’t like using my computer when my workday is done because it just feels like…work.
To catch up with news and social stuff, I primarily use my iPad, and then my phone.
Which brings me to the title of my post…don’t force me to “bounce” off of your website just because I’m using a more mobile device. You’re losing my traffic and increasing your “bounce rate” when you do. In your analytics or stats, a high bounce rate indicates that website visitors are leaving your site pretty much as quickly as they arrived. A low bounce rate shows that site visitors are sticking around to read the content that you took the time to write.
Don’t use pop-ups or scripts that force me to close an ad or complete a sign-up form.
This is just annoying and seems to happen too often. If I’m going to your site to check out your resources, please, just let me do it. Think of it this way, if you visited my home, would you like me to get your name and phone number before I let you in? Or how about if I made you hear about our latest business venture when you phoned before I found out the reason for your call?
Update the home page.
If you regularly update your website but don’t reflect those updates, articles and such on the home page, how will people know that you made updates? Check your website stats to see how site visitors are entering your website. If the majority of your traffic enters through the home page, then this page should be changing regularly. The chances are that if the home page rarely changes, visitors will skip off of the site with the thought that there’s nothing new to check out.
Make sure your website is compatible with multiple browsers.
Because of the prevalence of Apple mobile devices, being compatible with Safari is a must. Internet Explorer still has a fair share of the browser market, as well. Having said that, Internet Explorer continues to give way to Firefox and Google’s Chrome.
Don’t use Flash for video.
And if you absolutely insist on using Flash for video, at the very least, upload the same video to YouTube and include a link to your YouTube channel where the video should have appeared. Websites should be designed for compatibility with both Apple and PC products and video Flash has to be reconsidered. Even if you have a mobile device that can view Flash video, it’s draining your phone’s resources (battery and memory).
While we’re talking about Flash…
Don’t use Flash for menus. There are millions of iPads and iPhones so don’t limit site navigation to using Flash.
If you feel that you really have to incorporate Flash elements like a banner in your site, at the very least, put an image behind the Flash element so mobile devices can see something other than a big white area.
In addition to the above, be aware of your audience, target demographic, where your site visitors are coming from (through analytics or web stats), and what internet browsers are being used to access your site. This will help folks to stay on your website longer and keep them from bouncing off.
Thanks so much and let me know why you may be quick to leave a website and I’ll add it to the article.